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1 branded products
марк. = branded goods -
2 branded products
Экономика: продукты с фабричной или торговой маркой -
3 branded products
English-russian dctionary of contemporary Economics > branded products
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4 branded goods
торг. марочные товары (товары, продаваемые под торговой маркой производителя или продавца, т. е. имеющие идентифицирующие их названия и символы)Syn:See: -
5 brand name products
марк. = branded goods -
6 brand products
марк. = branded goods -
7 product
nпродукт, продукция, изделие
- advanced products
- agricultural products
- aircraft products
- all-season product
- ancillary products
- animal products
- animal and plant products
- annual product
- auxiliary product
- aviation products
- banking product
- basic products
- bespoke banking product
- branded products
- bulky product
- capital-intensive product
- capitalized product
- captive product
- certified product
- characteristic product
- chemical products
- commercial product
- commodity product
- comparable products
- comparative products
- competitive products
- complete product
- conforming product
- consumer product
- consumption product
- custom-made product
- dairy products
- defensive products
- delivered products
- different products
- differentiated products
- diversified products
- domestic products
- dumped products
- end product
- engineering products
- excess product
- expensive products
- export products
- exported products
- factory products
- factory-made products
- farm products
- final product
- finished product
- first-class product
- first-rate product
- flexible products
- fodder products
- food products
- foreign products
- foreign-made products
- forest products
- fresh products
- frozen products
- genetically modified products
- good quality product
- gross product
- gross domestic product
- gross national product
- half-finished product
- hard-to-move product
- hard-to-sell product
- health care products
- high-grade product
- highly effective products
- highly efficient products
- highly technical product
- high-priced products
- high-quality products
- high-reliability product
- high-technology products
- home product
- home-made product
- home-used product
- hottest-selling products
- imported products
- industrial products
- industrialized products
- inedible products
- inland product
- insurance product
- intermediate product
- joint products
- labour-intensive product
- licensed product
- listed products
- livestock products
- low-priced products
- made-to-order product
- main product
- manufactured products
- marginal product
- marginal revenue product
- marginal value product
- marketable product
- merchantable sales product
- multi-use product
- national product
- net product
- net domestic product
- net material product
- net national product
- newly designed product
- noncapitalized product
- nonpatentable product
- nonstandard product
- nonstorable product
- obsolescent product
- off-standard product
- patentable product
- patented product
- perishable product
- piggyback product
- pioneer product
- potential gross national product
- primary product
- prime product
- prime quality product
- private label product
- processed product
- promising product
- promoted product
- proprietary product
- proven product
- purchased product
- qualified product
- quality product
- questionable product
- ready-made product
- real net national product
- rejected product
- related products
- respective products
- returned product
- revised product
- rival product
- saleable products
- science-intensive products
- secondary product
- semifinished product
- semimanufactured product
- semiprocessed product
- semistandard product
- serial products
- sideline products
- similar products
- single-use product
- slow-moving product
- social product
- sold products
- sophisticated products
- special products
- spoiled products
- standard products
- standardized product
- substandard product
- substitution product
- superior product
- surplus product
- tangible product
- timber and paper products
- top quality product
- total product
- tying products
- unidentified product
- unfinished products
- unified product
- unmarketable products
- unpatented product
- unsaleable product
- useless product
- various products
- waste products
- product of industry
- product of labour
- products of superior quality
- products of vegetable and animal origin
- product superior in quality
- advertise a product
- assess a product
- deal in products
- demonstrate a product
- develop new products
- evaluate a product
- exchange products
- exhibit products
- feature products
- freeze products
- guarantee a product
- introduce a product into the market
- label a product
- launch a product
- list products
- manufacture products
- process products
- sell products
- show products
- store products
- turn out productsEnglish-russian dctionary of contemporary Economics > product
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8 generic
[ʤɪ'nerɪk] 1. прил.1)а) обобщённый, общий, универсальныйa generic model of racism as a global ideological form — обобщённая модель расизма как всемирного идеологического порядка
б) типичный2) мед. непатентованный ( о лекарственном препарате)Sri Lanka adopted a national policy to switch supply to generic drugs. — Шри Ланка приняла национальную политику, заключающуюся в переходе на непатентованные лекарства.
3)а) марк. немарочный / безмарочный, под родовым названием ( о товаре)б) марк. общий, общего типа, родовой, видовой ( о торговой марке)4) биол. родовой, относящийся к какому-л. роду, характерный для какого-л. рода5) лингв. общего рода2. сущ.а) мед. дженерик, непатентованное лекарственное средствоThe program saved $11 million by substituting generics for brand-name drugs. — Программа сэкономила 11 млн. долларов, заменив дженерики на патентованные препараты.
б) марк. немарочный / безмарочный товар, товар под родовым названиемNevertheless, some branded products may offer only marginal advantages over much cheaper generics. — Тем не менее, некоторые фирменные товары могут предложить лишь незначительные преимущества над гораздо более дешёвыми немарочными.
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9 marķētā produkcija
▪ Terminilv ekon.ru продукция маркированнаяLZAlvi▪ EuroTermBank terminiUzņ, Ek, Dokru пpoдукция мapкиpoвaннaяETB -
10 product
1) продукт; продукция, изделие; фабрикат2) результат3) мат. произведение4) иногда товар -
11 brand
[brænd] 1. сущ.1) торговая марка, бренд- brand awareness10 % discount for own-brand products — 10% скидка на товары под собственным брендом
- brand stretchingSyn:2) разновидность, сортthe Chinese brand of communism — китайская разновидность коммунизма, коммунизм по-китайски
3) выжженное клеймо ( на скоте); тавро4) клеймо, печать позораthe brand of Cain — библ. каинова печать
Syn:5) головня, угли; кусок железа6) поэт. факелSyn:7) поэт. мечSyn:••- God's brand 2. гл.1)а) выжигать клеймо, клеймитьSyn:б) маркироватьThe handsets will be branded with the Aston Martin logo and will feature the sound of an Aston Martin engine as a ring tone. — На мобильных телефонах будет стоять логотип "Астон Мартин", а в качестве рингтона будет использоваться звук мотора этого автомобиля.
Syn:2) клеймить, позоритьSyn:4) отпечатываться в памяти, оставлять неизгладимое впечатлениеI am able to recall every word of this, it is branded into my mind. — Я помню каждое слово из той речи, так она врезалась мне в память.
5) марк. брендировать (давать фирменное название, создавать фирменный дизайн, имидж)He owned a chain of restaurants branded under his own name. — Ему принадлежала сеть ресторанов, названная его собственной фамилией.
To accommodate the desires of advertisers, broadcast networks are increasingly trying to brand themselves - the young male network, the teen-age girl network... — Идя навстречу пожеланиям рекламодателей, телесети прилагают всё больше и больше усилий для того, чтобы стать брендами: сеть для молодых мужчин, сеть для девушек-подростков…
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12 fast-moving
прил.марк. ходовой (о товаре, который пользуется хорошим спросом и быстро уходит с прилавков магазина)fast-moving goods [merchandise, products\] — ходовые товары
They market only what can be classified as fast moving or volume merchandise. — Они распространяют только то, что называется ходовым или хорошо продающимся товаром.
Ant: -
13 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
14 card
1. сущ.1)а) общ. карта (игральная; также в переносном смысле)to lead a card — пойти с какой-л. карты
б) мн., общ. карты, карточная игра2)а) общ. открыткаSee:б) общ. карточка (любая бумажная или пластиковая карточка, содержащая информацию определенного типа)See:в) общ. карточка, карта (пластинка, снабженная магнитной полосой или микросхемой, позволяющей хранить и считывать информацию; напр., кредитная карта, карточка для звонков из телефонных автоматов и т. д.)telephone [calling\] card, phonecard, telecard — телефонная карточка [карта\]
See:access card, affinity card, ATM card, bank card, business card, cash card, charge card, cheque card, chip card, co-branded card, commercial card, company card, credit card, debit card, discount card, disposable card, electronic benefits transfer card, embossed card, fleet card, gold card, hot card, integrated circuit card, magnetic card, payment card, plastic card, platinum card, premium card, prepaid card, procurement card, rechargeable card, smart card, store card, stored-value card, travel and entertainment card, cardholder, Visa, MasterCard, American Express3) общ. билет, приглашение4) общ. = membership card5) мн., эк. тр., брит., разг. (документы, касающиеся работника и хранящиеся у работодателя в течение срока найма, особенно документы, связанные с государственным страхованием работников и уплатой налогов)to give someone their cards — уволить кого-л.
6) общ. формуляр, ярлык7)а) общ. программка, программа (на скачках, соревнованиях и т. п.)б) общ., амер. объявление, короткая заметка ( в газете), краткое публичное заявление8) общ., разг. тип, субъект ( о человеке)2. гл.1) общ. выписывать на карточку2) общ., амер. наклеивать на карточки, прикреплять образцы и т. п.3) общ. прикреплять ярлыки (к кипам и т. п.)4) общ., амер., разг. (требовать удостоверение личности, напр., требовать документ, в котором указан возраст данного лица при входе в ночной клуб, при отпуске спиртных напитков и т. п.) -
15 product
продукт; изделие- product protected by patent
- product of industry
- product of nature
- adulterated product
- alimentary product
- branded product
- commodity product
- ethical products
- final product
- finished product
- improved product
- known product
- label product
- mass-consumption product
- patentable product
- patented product
- resulting product
- salable product
- semifinished product
- sophisticated product
- substitute product
- tied product
- unidentified product
- unpatentable product
- unpatented product
- vendible product* * * -
16 manufacturer
n1) изготовитель, завод-изготовитель, производитель2) поставщик
- direct manufacturer
- domestic manufacturer
- equipment manufacturer
- foreign manufacturer
- hardware manufacturer
- household appliance manufacturer
- immediate manufacturer
- large manufacturer
- leading manufacturer
- local manufacturer
- main manufacturer
- major manufacturer
- outside manufacturer
- prime manufacturer
- small manufacturer
- manufacturer of branded goods
- manufacturer of proprietary products
- manufacturer on a contract basis
- manufacturer on a proprietary basisEnglish-russian dctionary of contemporary Economics > manufacturer
См. также в других словарях:
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